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Mater Marketing the best in Australia
Mater Marketing the best in Australia
Wednesday, 24 September 2008
Mater Health Services has won the 2008 Australian Business Award for Marketing Excellence.
Australian Business Awards Program Director Tara Johnston said that the award “acknowledges Mater Health Services as an industry leader for outstanding achievement in marketing strategy and execution and honours its professional contributions to the industry as a whole”.
Maximising a modest budget, the Mater Marketing Department achieved significant return on investment while sustaining and enhancing Mater’s brand reputation in an increasingly complex health care industry.
Chief Marketing Officer Ieuan Hyde credited both his team and the wider Mater community for the win.
“I am well-chuffed with the efforts of Mater’s Marketing Team in developing and implementing an exceptional marketing strategy,” he said.
“I am also very grateful for the support of the fine folks within Mater Health Services, without whom our jobs would be both impossible and meaningless.”
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