COVID-19 isolation has proven no barrier for one Brisbane daughter who is on a mission to raise money for breast cancer in support of her recently-diagnosed mum—calling on her local community to participate in a virtual fun run.

Exercise physiologist, Claire Hobson’s mum, Shelley, received a breast cancer diagnosis earlier this year.  Following the shock diagnosis, Claire looked for ways to promote the importance of exercise for both physical and mental health as a means to raising money for breast cancer.

In support of Mater Chicks in Pink, Claire’s virtual fun run ran across April and May for 14 days, with participants encouraged to complete a minimum of 3 km each day to have a cumulative 42 km marathon distance by the end.

To help runners along the way, each day brought a new theme—including pink day, fun socks, and GPS shapes—with people encouraged to take part by posting a photo of themselves getting involved in the fun.  

Whilst she didn’t expect much buy-in, with registration only $5, Claire said the response to participate and show support was overwhelming.

“Hundreds of people from all across Brisbane signed up, including some from Melbourne, Innisfail and Charters Towers. It was so exciting to see so many supporting a cause close to my heart,” Claire said.

Collectively the virtual fun run participants have raised more than $4340 for Mater Chicks in Pink which provides support and resources to the more than 18 000 women diagnosed with breast cancer each year in Australia.

“Raising this money is an opportunity to pay forward the support that my mum has received so far,” said Claire.

“We know that exercise is so important for many aspects of life but it can also be a great way to support one another through some of the more difficult times, and I hope to see this daily activity continue to make a positive difference to people’s days.”

Having just this week started her first round of chemotherapy treatment, Shelley has a long road ahead of her, but her daughter is sure she won’t be short on support.

“The virtual fun run’s distance represents that a cancer journey is most definitely a marathon and not a sprint—and it’s just one way that we have shown support for Mum and give back to the Mater Chicks in Pink.”

“With the generous care and continuous support of Mater’s Breast Care nurse, Ash Mondolo, the journey will not be walked alone by any woman with breast cancer.”

To learn more about Mater Chicks in Pink breast cancer support services, visit the website: https://www.materchicksinpink.org.au/

Pictured: Claire and Shelley Hobson.